Generate valid JSON-LD structured data for your website to enable rich snippets in Google Search.
Structured data workflow
Schema markup gives search engines and AI systems an explicit description of the page. It does not replace visible content, and it should not claim anything that users cannot verify on the page. The safest schema is accurate, specific, and aligned with the main purpose of the URL.
Use Organization schema for the business or publisher identity, Article schema for editorial content, and FAQPage schema only when the questions and answers are visible to users on the page. Avoid adding every possible type. The best markup describes the content that is actually present.
For Organization, include name, URL, logo, and sameAs links when you have official profiles. For Article, include headline, author or publisher, datePublished, dateModified, and mainEntityOfPage. For FAQPage, keep answers concise and make sure the same Q&A appears in the visible HTML.
After generating JSON-LD, paste it into the page head or body, then validate with a structured data testing tool and inspect the live URL. Recheck after template changes because CMS updates often remove fields, duplicate markup, or leave stale dates behind.
No. It can make a page eligible, but Google decides whether to show a rich result.
JSON-LD is usually easier to maintain because it keeps structured data separate from template markup.